Privacy Policy

1. Who we are

Tradefront is a website building service for UK sole traders and small businesses. "Tradefront" is a trading name, not a registered company. The service is provided by Insignal Media. When we say "Tradefront", "we", "us" or "our", we mean Insignal Media. If you have questions about this policy, contact us at info@insignalmedia.co.uk.

2. What information we collect

When you use Tradefront, we collect the following:

• ·Your name, business name, trade, and town when you fill in our form
• ·Your phone number and email address
• ·Any additional content you provide (about text, services, photos, reviews)
• ·Your chosen colours and theme preferences
• ·Account login details if you claim your site
• ·Usage data such as pages visited and time spent on our platform

3. How we use your information

We use the information you provide to:

• ·Build and host your website
• ·Send you a confirmation email when your site goes live
• ·Allow you to log in and manage your site via your dashboard
• ·Contact you about your account, subscription, or service updates
• ·Improve the quality of generated websites

We do not sell your personal data to third parties.

4. Third-party services

To provide our service, we use the following third-party providers:

• ·Supabase — secure database and authentication
• ·Cloudflare — website hosting and delivery
• ·Anthropic (Claude) — AI-powered content generation
• ·Pexels — stock photography for generated sites
• ·Resend — transactional email delivery

Each provider has their own privacy policy and processes data in accordance with applicable law.

5. Your generated website

Your generated website is publicly accessible on the internet. The business information you provide — including your name, phone number, email address, and business details — will appear on your site and be visible to anyone who visits it. Only share information you are comfortable being publicly available.

6. Data retention

We retain your data for as long as your account is active. If you cancel your subscription and close your account, your data will be deleted within 30 days. Your live website will be taken offline immediately upon cancellation.

7. Your rights

Under UK GDPR, you have the right to:

• ·Access the personal data we hold about you
• ·Request correction of inaccurate data
• ·Request deletion of your data
• ·Object to how we use your data
• ·Request a copy of your data in a portable format

To exercise any of these rights, email info@insignalmedia.co.uk.

8. Cookies

We use essential cookies to keep you logged in to your dashboard. We do not use tracking or advertising cookies.

9. Changes to this policy

We may update this policy from time to time. We will notify you of significant changes by email or via your dashboard. Continued use of Tradefront after changes constitutes acceptance of the updated policy.